King & Win Law Firm (Shanghai)
Understand the business.
Clarify the law.
01 / THE PERSON BEHIND THE WORK
My path into law began in engineering. I earned a BSc. in Electrical and Computer Engineering at Seoul National University, spent three years in pre-research project operations at miHoYo, and now work as a consultant at King & Win Law Firm (Shanghai).
That experience shapes how I approach a question: understand the product, the people and the commercial context before looking at the legal framework.
Start a conversation ↗02 / WHAT I OFFER
Understanding the rules, protecting what you create and responding when disagreements arise.
Explore services →Data and privacy, AI and Web3 products, and international business operations. Expand your business to China with a clearer view of the rules.
Discuss this topic 02Software, creative content and trade secrets. Clarifying ownership, licensing and protection across development and collaboration.
Discuss this topic 03Assessment, litigation and arbitration, with a focus on international arbitration. Build a response around the facts, evidence and your business priorities.
Discuss this topic03 / NOTES FROM THE INTERSECTION
A place to look more closely at the questions behind technology, creative work and the companies we build.
Browse all writing ↗From creating picture books together to preference memory, character companionship, ability scores, and physical toys: five product versions reveal children’s AI compliance boundaries across major markets.
Read article ↗How Chinese AI companies serve customers outside China—and what public authorities and researchers need to understand about their business models, data flows, rights, and responsibilities.
Read article ↗Market access and content rights must both be in place: a decision guide for interactive live-action game businesses going global.
Read article ↗IN CONVERSATION
Talks, interviews and coverage. Read each story at its original source.
Your name, email and a brief outline of what you need. Please leave out documents, trade secrets and sensitive case details.
No. An inquiry is an initial contact. Any professional engagement and its scope must be separately agreed with the appropriate firm or professional.
Yes. Mention the interview, event or research question in your message.
LET’S TALK
An AI product, a game, a contract or a business decision. Tell me what is happening and where you need help.
Start with the question you need to answer. The scope, timing and fees for any work are agreed separately before it begins.
